On the 31 of March media training for county ' governors and ministry's chancellors has been conducted at Kalvi manorhouse under the managing of Ida-Viru county governance. Lecturing were editor-in-chief of daily paper Eesti Päevaleht mr. Priit Hõbemägi, editor-in-chief of another daily SL Õhtuleht mr. Väino Koorberg and the head of Rull & Rumm mr. Ivo Rull.
Priit Hõbemägi (on the picture on the left, on the right is event manager Anti Ronk) gave an overview of developments is Estonian media sphere, Väino Koorberg spoke of the nature of tabloids and Ivo Rull shared knowledge on possibilities of forestalling and smoothing of media scandals.
On October 27th, Rull & Rumm PR company consultants conducted 100th videomedia training - for top management and project managers of Foundation for Lifelong Learning Development Innove. Considering that the average number of participants at Rull & Rumm' videomedia trainings is 15, thourghout 7 active years PR company has trained about 1500 specialists of different areas to communicate with media.
According to Rull & Rumm head Ivo Rull, social profile of trainees has been very variable - there have been businessmen, politicians, officials, members of social organisations, pr executives and journalists.
"We have given our part into present state of things, where specialists communicating with media give precise and understandable messages," Rull said.
Videomedia training is practical training that gives both theretical knowledge and pratical experiance in communicating to dirrefent types of media.
Rull & Rumm PR company has been established in October 1997 by Ivo Rull and Hannes Rumm. Almost for the whole period company has been in Ivo Rull's property.
Estonian public got the first opportunity to enjoy world class top tennis on July 10-11, 2004 at the Kadrioru Tennis Center during the Fe Cup play-off games between Estonian and Czech women teams. Rull & Rumm arranged the operation of the press center.
The competitors appeared to be more equal than was expected and the play off ended with a 3 - 2 Czechs' victory.
Estonian Television made live programme from the games, watching the games at the field was almost every sports journalist in Estonia.
Since the end of April Rull & Rumm is working in new, bigger and imposing office. Our new address is Pärnu mnt. 41a, 10119 Tallinn (juridical address is still Toompea 3, 10130 Tallinn). Our phone numbers and mail addresses remain the same.
The two-round contest for executing the video media training for the Board and specialists of Bank of Estonia was won by PR-agency Rull & Rumm. The trainings will be executed in October by the consultants of Rull & Rumm in the cooperation of professional journalists.
"The ability to present one's message to the public in TV during the short seconds given is becoming more and more determinative in our contemporary information society," Ivo Rull said.
During its existence, Rull & Rumm has executed nearly 70 video media trainings for different organizations of both, public and private sector.
The PR-project for the communication of basic computer and Internet training Look@World, conducted by PR-company Rull & Rumm, was elected the best PR-campaign at the competition for the Estonian Public Relations Award 2002, arranged by the Estonian Public Relations Association (EPRA).
Professionals of the field selected 10 best candidates out of the works, which were sent to the competition for the PR-award 2002. The final choice was made by a jury, which consisted of 7 members.
"We thank all the partners of the Look@World training project. The win spurs us to do our job even better," said Ivo Rull, the manager of Rull & Rumm, while accepting the award.
The communication project for the brand Fair Bargain, created by Rull & Rumm, gained the third place at the competition for the Estonian Public Relations Award 2002, arranged by the Estonian Public Relations Association (EPRA).
"I wish to thank all the members of Estonian Association of Meat Processors (ELA) and partners, who gave us the opportunity to do this job. During the whole history of Rull & Rumm, I think this has been one of the most interesting and creative projects," said Ivo Rull, while accepting the award.
In November 2002, Estonian Surveys Ltd. conducted the first survey on the reputation and client satisfaction of Estonian PR-companies.
The sample of the survey included companies from the TOP 100 of Estonia's Most Successful Enterprises, composed by Äripäev, larger statutory establishments and associations. The sample consisted of 350 enterprises and organizations.
According to the survey, the highest rate of client satisfaction has KPMS & Partner, who became the first with general mark (8,18) and with other components of client satisfaction. The next companies were Rull & Rumm (7,85) and Hill & Knowlton (6,77).
Also, awareness regarding PR-companies was rated. The respondents of the survey were most aware of companies Hill & Knowlton (78%) and KPMS & Partner (75%). They were followed by Rull & Rumm (52%), Past ja Partnerid (46%), Ots & Partners (44%), Havera Grupp (41%) and Powerhouse (36%).
Estonian Olympic Committee (EOC), PR-company Rull & Rumm and Roi Ltd. arranged a series of media training for Estonian sports managers. The training’s main idea was to give a review of attitudes and tendencies, dominating in Estonian media; fill in knowledge concerning the peculiarity of media relations; and practice giving interviews in different styles.
Almost 50 managers of different sports subunions and associations took part in the series of media trainings, carried out by Ivo Rull, the manager of the PR-company Rull & Rumm.
“Very keen interest was shown towards participation as media relations are the best seen part of any company’s PR-process,” justifies the head manager of the training, EOC’s project manager Sven Sommer. “One of the side targets was to give subunions and associations an impulse for organizing similar seminars inside their organizations, as EOC is not able to cover all the needs for media training of Estonian sportsmen and clubs.”
”The first feedback concerning the media training was extremely positive. Still, we are sure to perform a more thorough questionnaire, which should show the focus of the field in the future,” Sommer said. “Most of the participants found that media-oriented trainings should go on regularly merely because of rapid changes taking place in the media field.”
As a result of a competition announced by Parlament secretarial offices PR-company Rull & Rumm have carried out the analysis of the Parlament public reception during two periods of year 2001 using online and printed media. T
he examination was based on the content analysis method and dealed with news, articles and comments published from March 15 to May 15 and from September 15 to November 15, 2001 by BNS, ETA, Eesti Päevaleht, Postimees, SL Õhtuleht, Äripäev, Eesti Ekspress, Maaleht and internet portal Delfi. Analysis was carried out by Rull & Rumm consultants Ivo Rull, Indrek Schwede and Julia Amor.
Summary article by Ivo Rull "Riigikogu töö kajastus Eesti meedias" (Parlament work in Estonian media) has been published in Riigikogu Toimetised (Parlament Publications) nr.5/2002 and can also be accessed at http://www.riigikogu.ee/rva/toimetised.
During coming two years Look@World Foundation (Vaata Maailma Sihtasutus) will be carrying out educational project offering 100 000 people premilinary knowledge of computer and Internet. PR-communication for the project is executed by PR-comapny Rull & Rumm; advertising and marketing communication is executed by Baltic FCB agency.
"As a result of the competition Rull & Rumm was chosen to deal with PR activities within the century education project - that is the recognition of our skills and a commitment at the same time," said Ivo Rull. Look@World educational project starts with the pilot project in Pärnu and Ida-Viru districts where this spring 1000 people will get the opportunity to take the course.
Starting in summer second stage will add Valga and Järva districts and one part of Tallinn, giving knowledge to 9000 people. Basic project starts in November and lasts up to April 2004. During this period 90 000 people will be educated. About a third part of all people will get their knowledge in Russian.
Rull & Rumm is on the fifth place in PR companies' rating in special edition Turunduse TOP published by Äripäev on March 20th, 2002. According to Äripäev during 2001 there have formed a distinct group of five leaders: Hill & Knowlton Eesti, KPMS & Partners, Corpore, Ots & Partnerid and Rull & Rumm.
Äripäev is quoting the Rull & Rumm' head Ivo Rull, who says erudition to be the motto at PR service market of the year 2002. The claim grows smaller for the services, that clients have opportunity to arrange on their own and not less effectively (part of the media relations, information exchange within the company) or to order from specialized agencies (organizing events). The claim is growing bigger for services needing extensive knowledge, experience and analysis ability (crisis communication, lobby, strategic consulting, etc).
Clients value essential potential in PR companies much more than external glamour. Thus PR executives ought to become consultants, says Ivo Rull to Äripäev.